How to make money on Facebook in 2021 step by step guide

by Faisal Shafiq
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how to make money on Facebook

Facebook is one of the most popular social media sites with more than 2 billion monthly active users. About 1.37 billion actively use it each day. This is what makes it a potential medium for earning money from Facebook. However, earning money from Facebook is challenging. You need to stand out from the crowd and that needs a lot of effort. That’s also because the network has reduced its potential reach. It only shows a selection of posts in an individual’s feed which means that the post on your Facebook business page reaches no more than 2% of your entire followers. Facebook shares posts on every individual’s feed based on relevancy scores.

Work from Home through Facebook

how to make money on Facebook

Facebook is a social network for people to hang out and socialize. But that’s not just it. It is equally powerful for businesses and influencers. What business people need to know is that it is easier for people to spread the words on Facebook than an agency.  This means that one of the best ways to spread the word is to grow an audience and become an influencer. When you are able to reach that point, it becomes easy to make money on Facebook and that too through work from home.

However, this doesn’t mean that business accounts can be ignored.  They have their own say. In fact, businesses if they are able to operate their accounts well and share good content on a regular basis, then Facebook increases the relevance score and recognizes their efforts.

And last but not the least, Facebook has its own advertising system. This can help give an extra push to the posts that are needed otherwise. Good thing about the Facebook ads is that they are economical and provide good value for money.

Making Facebook into a Business Machine

The whole reason that influencers are successful on Facebook is that they have already gone through the process of building a following.

In order to make money on Facebook, you need to convert it into a business machine. You need to build your expertise on Facebook through post sharing, images and updates. You should also focus on a niche in which you will be recognized as an expert.

Businesses can always use influencers for spreading their word and do the marketing for them. Main goal of a Facebook page is to provide value to the people. This would help in building trust and when your audience starts trusting you, they are more likely to buy from you. In other words, to be able to sell successfully on Facebook, you need to treat fans like your friends instead of a commodity. Still wondering how to make money on Facebook, here are 5 ways through which you can do so working from home:

5 More Ways You Can Make Money On Facebook

how to make money on Facebook

You may be wondering that you will need to use Facebook ads in order to make money through it. However, that is not true. There are other ways through which you can make money and some of them are shared below:

1. Selling Used Material On Marketplaces

Everyone has something extra laying somewhere in their home that they want to get rid of. This can be anything from furniture, old clothes to old books. Facebook is a place where you can find buyers. You just need to join a group where you can advertise items for sale.

Finding groups is easy. You can easily find groups by searching for marketplaces in your city. You can also search for item-specific groups such as “used mobile phones for sale in Mumbai.” always steer clear of the rules before posting. You are likely to get sales through ads if you are able to follow the rules.

2. Affiliate Marketing

Affiliate marketing is one of the best ways of making money online. If you have a good reach on Facebook, then you can use it to your advantage. However, you need to read and comply with Facebook’s rules on affiliate links. You will need to disclose that you are an affiliate to Facebook. 

Make sure you have a lot of followers on your Facebook page since Facebook pages get a low engagement rate. You can also promote affiliate products in the Facebook group. Try not to spam or you are going to get banned from the need to genuinely promote products by creating community and engagement.

3. Becoming An Influencer

As also shared above, influencer marketing is one of the most trendy things available on social media today. An influencer is someone with a huge reach on the social platform. In case your Facebook page has thousands of likes and followers, you can become an influencer. Influencers need to have quality engagement with their audience. 

Influencers are also paid for sponsored content on their Facebook page. For example, if a small company or a freelancer wants to get their message across a large audience, then they can find a certain influencer in their niche and pay them to get featured on the page. Shout-out is a common term you will hear in this industry. You can pay influencers to give a shout out about your set of expertise in order to generate large traffic. In other words, it works the same way as sponsorships do, however, it is more independent.

4.Become A Facebook Freelancer

Wondering what a Facebook freelancer is? Well, he/she is someone who specializes in doing work on Facebook. Some examples are shared below:

  • Facebook Page Management
  • Facebook Group Moderation
  • Analyzing Facebook Trends
  • Making Marketing recommendations and decisions for brands.

If you know the ins and outs of Facebook advertising and page management then you can turn it into a money making skill for yourself. A good place for advertisement is through online platforms such as Upwork and Fiverr.

5. Selling Likes & Pages

Some people also buy old Facebook pages which already have a lot of audience available. Old Facebook pages sell well. This is one way of making money on Facebook.

These are some of the ways which will help you make money on Facebook. Another way is to monetize your blog and then use Facebook ads to redirect the audience. However, you must know the ins and outs of Facebook advertising in order to make good money.


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